IQL, MQL, SAL, SQL: What They Mean to You
One of the many jobs that fall to the digital marketer is to qualify sales leads. Marketing exists, in part, to attract potential customers, each of whom can eventually be turned over to the sales team as a lead. But not all leads are equal. Some may be exactly the kind of lead you’re looking […]
Tools to Help You Understand Who Your Customer Really Is
The advantage of digital marketing is the ability to learn more about your customers than was ever thought possible. With platforms like Google Analytics, you can see exactly who is interested in your product. Those who have the ability to collect and harness this access to information are going to be the most successful with […]
How Marketing and Sales Can Work Together to Get Better Leads
A lot of companies run their marketing and sales department like a relay race. The marketing department works to create the leads and, once those are gathered, they pass the baton to the sales team, which is supposed to close the deal. That is the end of the interaction. But you can’t just rely on […]
Text vs. Promoted Posts: Which LinkedIn Ad Work Best?
LinkedIn is a prime social network for advertising. It caters to an upscale audience, it allows incredibly narrow targeting, and it is not as popular an advertising platform as other social nets, so there’s less competition. Because LinkedIn is a social network for businesses and business professionals, most advertising is B2B or recruitment. That’s not […]
Agile Marketing for Large Teams
If you’re new to the concept of Agile Marketing and excitedly take it back to a large marketing department, you may notice people starting to warily eye each other in meetings. Agile project management methodology typically calls for small teams. Members of a large, existing team might be concerned about how or whether they fit into […]
What is Account Based Marketing?
When most people think about their marketing strategy they start with a customer persona. Even if they don’t call it a persona, they still think about questions like: What kind of person would use this product? What industry are they in? What is their job title? Account Based Marketing is a strategy that […]
Images and Video: When They Go With a LinkedIn Promoted Post
The point of a PPC ad is to get someone’s attention. LinkedIn ads are no different. In a world where stimulation is constantly surrounding us, it is hard to grab someone’s attention with only text. Most of us just pass over text and move to the next image on a website. Social media is often […]
Strengths & Weaknesses of Marketing Automation Platforms
Marketing automation is a great time saver as well as a tool for managing leads and inbound marketing materials. A such, it has spawned its own industry of online platforms to serve digital marketers’ needs. Even if you are new to marketing automation as a concept, you may have heard of colleagues using MA tools […]